Brand System
The Magic Lunchbox was created with traditional brand standards in mind. The entire project is held cohesive by a color palate, typographic system, brand assets, texturing patterns, and more. This video showcases the main identity system. 
Web Design
In addition to the dense brand system accompanying  The Magic Lunchbox, Its primary platform is the web. The website features fantasy storybooks, a gaming system, and an e-commerce platform that helps fund the project. 
Social Campaign
The Magic Lunchbox, while primarily serving its users on the web, would extend onto social media, where its posts would coincide with the posting of chapters on the storybook page of the site. 

here are some more designs

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