The Magic Lunchbox

The Magic Lunchbox is an enormous passion project of mine. I wanted to create a brand that encapsulates my love for tabletop gaming. The brand showcases a mixture of fantasy writing, gaming rulebooks, and merchandise. The idea is that users can read short passages of writing, accompanied by illustrations., on a break, a lunchbreak, if you will.

Illustration, Brand, Product Design

Brand System

The Magic Lunchbox was created with traditional brand standards in mind. The entire project is held cohesive by a color palate, typographic system, brand assets, texturing patterns, and more. This video showcases the main identity system.

Web Design

In addition to the dense brand system accompanying The Magic Lunchbox, Its primary platform is the web. The website features fantasy storybooks, a gaming system, and an e-commerce platform that helps fund the project.

Social Campaign

The Magic Lunchbox, while primarily serving its users on the web, would extend onto social media, where its posts would coincide with the posting of chapters on the storybook page of the site.